American Cinematographer is aimed at a niche audience that focuses on film making. The three cover lines at the top of the magazine are names of people that work on the films with their degree next to their name. This shows that the magazine focuses on people's academic success. The masthead is slightly hidden by the dominant central image of Leonardo DiCaprio from The Wolf Of Wall Street who is a highly recognisable A-lists star. The dominant cover line is about Rodrigo Prieto, a cinematographer and how he is working with the director Scorsese. The colour scheme is fairly bland and unexciting.
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