In what ways does your media product use, develop or challenge forms and conventions of real media products?
Before I could create my media products, I had to first research the forms and conventions of posters, magazines and teaser trailers. I found the forms and conventions of these media products from using other films' marketing campaigns and strategies. At first I researched films and magazines from a variety of genres and then narrowed down my research to more genre appropriate films for me.
Posters
Once I had researched the conventions of already existing film posters, I narrowed down my research to genre specific films. As my chosen genre is thriller, I analysed the posters of The Sixth Sense, The Silence Of The Lambs, Shutter Island, Memento and Seven.
For my poster to be as authentic as possible, I used the forms and conventions that I found in my research and applied them to both the templates for the poster and the final product. These include the ratings at the top, a reference to the director, the title as well as the tag line, billing and finally the release date, web address and production companies. However, a convention that I have slightly challenged is not having an recognisable star of the film on the poster, I have chosen to use a key feature from the film, a phone, instead of a character to highlight the importance of it.
After analysing the posters, I was more aware of the conventions and forms of thriller posters. This helped me when creating both the potential templates and the final poster.
Magazine Front Covers
When I did my magazine front cover research, I found that the majority of magazines all have the same conventions such as and there was only a slight difference between mainstream and independent magazine covers such as how much 'eye candy' was on mainstream magazines including colourful banners and recognisable A-list stars.
The conventions of magazine front covers that I have used are by having an image of my director on the front cover, a large title, a banner, price, date and issue number, multiple cover lines, a dominant cover line relating to the central image and a barcode.
Teaser Trailers
After researching both the conventions of general teaser trailers by comparing them to their theatrical trailer, I focused my research on thriller teaser trailers.
By analysing and comparing the differences between the two, I found as well as what to add and have in my teaser trailer, what not to include for my teaser trailer. I discovered that the music being played in different with the teaser trailer has more tense music, faster editing and shorter shots in the teaser trailer, very little plot information being given out and is more action driven than dialogue driven. From looking at the conventions of theatrical trailers, I have learnt to not let the audience have an understanding or be able to tell who the protagonists or antagonists are and not have lots of long shots.
After comparing the differences between theatrical and teaser trailers, I focused on teaser trailers and their conventions.
As well as analysing regular teaser trailers which helped guide me when creating my own teaser trailer, I then researched the conventions of genre specific teaser trailers. As I am making a thriller, I looked at four teaser trailers for thriller. Not only did it assist me with choosing how to structure my teaser trailer but the conventions that were necessary to include.
The conventions of my teaser trailer that are found in real media products are the use of production companies at the start, fast paced editing especially during the montage, very little storyline given out, reference to the director and his previous films, the film title, release date, web address, billing, sound effects and a variety of shots and movements.
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