Evaluation - How effective is the combination of the main product and ancillary text?

How effective is the combination of the main product and ancillary text?

As I was creating a marketing campaign for my film, it was essential for me to to use the same type of font and colours throughout my products as well as appropriate fonts and colours for their genre and product type. This also helps the audience instantly realise that each product is advertising the same film. By using the same fonts, it bombards the audience with that style making them more aware of the films and be more likely to view it.

For my film poster and teaser trailer, it was vital for me to use the same font and colour scheme so that the audience can identify both media products as belonging to the same film. Because of the importance placed upon the font and style, I spent plenty of time researching fonts that would be appropriate for a police themed thriller. After researching and conducting a questionnaire where I had people vote on which font suited the film and title the best, I chose to use Stamp from dafont.com. I used this font on all texts on the poster as well as on all texts on the teaser trailer.

 

By having the tagline "NOT EVERY CALL IS WANTED" engages and captures the audiences attention and curiosity. I chose this tagline as it is mysterious, gives little information away so that the audience can't immediately tell what the film will be about but just enough for them to vaguely guess. I also chose this tagline as it would catch their interest and make them more likely to see the film to find what the tagline was about.

I used the same font, Stamp, for my billing in my teaser trailer. By again using the same font, the audience connects and links the style and colour of font to my film as the same font is on the poster and teaser trailer. I noticed when I was analysing thriller teaser trailers that the billing is usually split into two separate shots so to add authenticity to my teaser trailer, my billing is divided into two sections. For my poster on the other hand, I used the standard billing font which is Steel Tongs and have it all in one paragraph which is what is done for posters.

Another convention that I found in all teaser trailers and posters was the use of web addresses, social media links and release dates. Again I used the same font and colour so that there is a pavlovian response to seeing the Stamp font and thinking about my film for the audience. It is important for my media products to have social media links as my audience is of the 15-30 age bracket who also use social media the most. It also gives the audience the opportunity to find out more information about the film if they are interested and a way for the film to 'keep in contact' and stay in the audiences mind by popping up on their Twitter or Facebook.

By also using vague release dates such as "SUMMER 2015" it tells the audience roughly when the film will be coming out. During my research into the differences between teaser trailers and theatrical trailers, I found that the teaser trailers usually say what season they are being release e.g. "This Spring" whilst theatrical trailers are more specific e.g. "April 12th". The vagueness also adds to the anticipation of the films release. I have also tied in the date of my magazine for when the film will be released. As my magazine will be advertising and talking about my film, it will also encourage people to view the film.

Because the magazine is a separate media product to the teaser trailer and poster, it will have it's own consistent style that the film is unable to influence. However, it is able to affect the dominant central image which helps sell the film. I have chosen to put the director as the central image on the magazine as I have made an independent magazine and in my research, I found that mainstream magazines have recognisable actors and characters nearly all the time whilst it is much more common for directors to be on the front cover of magazines.