- The colour scheme has a sepia tone to it. This aged look adds mystery to it
- The actor's faces are half lit, again adding to the mystery and suggesting that they could be untrustworthy
- There are the seven deadly sins, hinting at what the film is about with a red slash across them which could signify blood
- The title is written in a scrawly handwritten font which sends off a fearful message
- The tagline talks about the seven deadly sins which is a bible reference
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