- The colour scheme for this poster is black with a yellow and orange hue on the people. This can signify death and danger
- The pictures are repetitive and endless which is confusing and unsettling
- The font is handwritten in a messy and sketchy way that is unnerving for the audience
- The tagline is creepy
- The actors have previously been in films similar to this genre
- The main images are at a canted angle which makes the poster seem unusual
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